Marris+Miller

Branding, Packaging, Social Media

We created an identity for Marris+Miller that would push them towards the future. This brand needed to communicate the following:

  • Moving Forward + Growth
  • Taking Your Next Step
  • Energetic Entrepreneurship

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Marris + Miller is the thought leader of Canadian actuarial firms. Their practical and innovative approach has inspired organizations to re-evaluate their Risk Management Strategies and has changed how pension programs work for companies, employees, and society.

Human Centered Pensions.

Until recently, the prevailing view assumed lorem ipsum was born as a nonsense text. “It's not Latin, though it looks like it, and it actually says nothing,” Before & After magazine answered a curious reader, “Its ‘words’ loosely approximate the frequency with which letters occur in English, which is why at a glance it looks pretty real.”

As Cicero would put it, “Um, not so fast.”

The placeholder text, beginning with the line “Lorem ipsum dolor sit amet, consectetur adipiscing elit”, looks like Latin because in its youth, centuries ago, it was Latin.

Richard McClintock, a Latin scholar from Hampden-Sydney College, is credited with discovering the source behind the ubiquitous filler text. In seeing a sample of lorem ipsum, his interest was piqued by consectetur—a genuine, albeit rare, Latin word. Consulting a Latin dictionary led McClintock to a passage from De Finibus Bonorum et Malorum (“On the Extremes of Good and Evil”), a first-century B.C. text from the Roman philosopher Cicero.

In particular, the garbled words of lorem ipsum bear an unmistakable resemblance to sections 1.10.32–33 of Cicero's work, with the most notable passage excerpted below:

“Simply brilliant work. The design flow was seamless, thoughtful and easy. We can always rely on Sarah and feel proud when we present our business, our publications and our brand.”

A 1914 English translation by Harris Rackham reads:

McClintock's eye for detail certainly helped narrow the whereabouts of lorem ipsum's origin, however, the “how and when” still remain something of a mystery, with competing theories and timelines.

Here’s a great title

So how did the classical Latin become so incoherent? According to McClintock, a 15th century typesetter likely scrambled part of Cicero's De Finibus in order to provide placeholder text to mockup various fonts for a type specimen book.

  • It's difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s,
  • So far he hasn't relocated where he once saw the passage
  • Cicero in the 15th century supports the theory that the filler text has been used for centuries.
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